Lawyers Weekly recently published an excellent article regarding branding during the 2016 Presidential Election. During the campaign, President Trump always wore a suit with a tie and Hillary Clinton wore a pantsuit; the consistency became part of their “logo,” and fodder for SNL. While reading the article, we started to think about what our logo represents: Service.
The true inspiration for our logo is the brave service of our military and love of our country. While many lawyers have scales of justice, our scales are enveloped by an American Flag.
We could not be the people we are today without those who have died protecting us, veterans, and their families. Our logo was developed with that gratitude in mind and the reason for the giant 9/11 flag that adorns our main hallway. We like the constant reminders of just how fortunate we are to live in the United States, where we have opportunities because of those who keep us safe, both internationally and locally.
To those who have given their lives, those who keep us safe, and their families, THANK YOU.